The design of the Music Business program is to prepare you to have the acumen not only to find employment within the music business world but also to transform the industry through entrepreneurial innovation, all from a Christian worldview.
The program is designed to help you identify and harness the changes occurring within the modern music industry for both capital and artistic gains. This includes the development of basic business skills (communication, marketing, finance, management), overview and detail of the music industry and vocational opportunities, contractual/legal matters, management of artists, and event/tour planning. Specific attention is paid to integrity in business, operational excellence, spiritual mentoring of artists, presentation skills, planning, and visioning.
The objective of the Music Business Finance concentration is to prepare students with fundamentals of forecasting, asset valuation, accounting, and capital acquisition. Students will gain applicable knowledge of these principles in order to leverage present and future opportunities for artists, start-ups, and established businesses within the music industry.
The objective of the Music Business Leadership concentration is to prepare students with the fundamentals of business strategy and entrepreneurship. Students will gain applicable knowledge in the areas of decision making, service, motivation, and creating a competitive advantage in order to leverage present and future opportunities for artists, start-ups, and established businesses within the music industry.
The objective of the Music Business Marketing and Branding concentration is to prepare students with fundamentals of market research, consumer behavior, building brand equity, and understanding brand value. Students will gain applicable knowledge in these subject areas to assist in creating a competitive advantage for artists, start-ups, and established businesses within the music industry.
Upon graduation, you will be:
• prepared both to find gainful employment in the music industry or start your own business
• demonstrate an ability to communicate, discern, execute and lead at the professional level.
Music Producer | Recording Engineer | Artist Manager | Tour Manager | Record Label Executive | Booking Agent | Publicist | Artist, and Repertoire (A&R) Manager | and many more…
|First-Time Freshmen||Transfer Students|
Dr. Jason Lee McKinney holds undergraduate degrees in Music Performance (Vincennes University) and Management and Human Relations; a Master’s in Business Administration, and a Doctorate in Leadership (all from Trevecca Nazarene University). Dr. McKinney is also currently pursuing a Master’s in Philosophy and Apologetics from Lincoln Christian University. Dr. McKinney is also an international recording artist, currently recording for Bonfire Music Group, having toured for over 20 years across 5 continents. Dr. McKinney has a robust recording career including over 14 studio and 1 live album; he has won numerous awards including the 2014 Independent Country Music awards for best song, the best artist, best album, and best Americana album. in 2019, Dr. McKinney won two Josie Music Awards for Holiday song of the year as well as the best male RnB vocalist. Dr. McKinney serves as the chair of the music business department as well as the director for the masters of arts in leadership