Our Music Business program is both academic and practical. Our goal is to prepare students for vocational readiness from a Biblical perspective in all fields of the music business. Music Business fields include publishing, management, tour promotion, marketing and record label operations.
Students will develop fundamental business skills in areas like communication, marketing, and finance. They will also learn about the music industry at the macro- and micro-levels.
Our program also features preparation and work in contractual and legal matters, the management of artists and event/tour promotion and planning.
All disciplines find their practical outworking in an ongoing relationship with Madison Line Records, the non-profit record label founded by Visible Music College.
|Traditional Business Major Comparable Class||Visible Music Business Major|
|Freshman||Survey of Business||Intro to Music Business|
|Project Management||Project Management|
|Sophomore||Principles of Management, Negotiation, and Organizational Behavior||Artist Management|
|Principles of Marketing||Music Marketing and Networking|
|Business Law and Economics||Music Publishing|
|Public Relations||Publicity and Self-Promotion|
|Junior||Business Administration and Business Policies||Business Administration|
|Business Operations and Sales Management||Booking and Venue Management|
|Promotional Strategy||Concert Promotion|
|Leadership Emphasis||Strategies of Entrepreneurship||Strategy and Entrepreneurship|
|Entrepreneurial Ventures and Valuation||Business Strategy and the Future|
|Marketing Emphasis||Marketing Research and Statistics for Business Decisions||Marketing Research|
|Consumer Behavior and Marketing and Society||Brands and Branding|
|Finance Emphasis||Principles of Accounting I and II||Financial Accounting|
|Business Finance||Entrepreneurial Finance and Private Equity|