On April 7th, 2011 Visible School Music and Worship Arts College officially changed its name to Visible Music College. We are thrilled with the decision to make this monumental name change and overall rebrand. For more information regarding the change, read below:
Why did you decide to rebrand after 10 years as Visible School?
When we started the school in 2000, we knew our mission and what we wanted to offer students. The name “Visible School” seemed to encompass that goal by providing what, we felt, spoke to our purpose: to be visible in the community through students’ careers. However, as we grew, and with the accreditation of our school in 2009, we wanted to incorporate “college” into the name – officially – to make sure that it is clear that we are, in fact, a music college. We feel Visible Music College more clearly explains who we are − in our name rather than with a tagline.
Why did you choose “Visible Music College” as the new name?
While a very amazing name, Visible School simply wasn’t clear enough as far as letting people know what we do as a college – or that we were a college at all! And we are, in fact, a music college. We want people to know that. We love “Visible” because as Christians, we feel it’s our job to be visible in our careers and communities. We’ll also incorporate “See Yourself. See God. Be Visible” as our primary tagline to further express our purpose as a music college.
What does this change mean for Visible Music College?
We feel that the name “Visible Music College” will clarify who we are and what we do as a college. It brings our college to the next level, signifying accreditation and a bit of prestige. Until we were accredited, the word “college” couldn’t be used in the main part of our school’s name, which created confusion on what we do.
When do you plan to move to the new Downtown campus?
We plan to move into the new campus at 200 Madison Ave. later this year. We have been strategic in wanting to raise nearly all of the funds needed to renovate this iconic building, and we are very close. We broke ground in February, and we anticipate a fall move-in date.
What’s the status of your capital campaign? Have all of the funds been raised?
We are still in need of donations to reach our final goal for the capital campaign. However, we see the light at the end of the tunnel as we have several supporters ready to assist. But we are still actively seeking donations for Into the City to complete Phase II of our campaign.